How Baglioni Hotels Grew @ItalianTalks from 0 to 13,000 Twitter Fans in 3 Years

Influencer marketing case study: the Italian Talks growth story Back in February 2013, the Italian Talks blog was telling its “Italian stories by true lovers of Italy” in a quiet corner of the internet…the trouble was, few were listening. The blog had been started in mid 2012 by Baglioni Hotels and was producing a steady stream of content […]

How 10 London Hotels Use Twitter: Best (& Worst) Practice

Twitter Best Practice

10 mini case studies of London hotels. Enjoy! The digital age has presented the hospitality sector with a rich armoury of tools with global reach. Hotel marketers can now use social media to engage emotionally with their audience. And now that almost all hotels are present on Twitter, how well are they using these tools? […]